ELEVATE YOUR COACHING BUSINESS

Transform your coaching practice into a story you can consistently deliver to clients—and create new opportunities to serve.

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MARKETING
GAME PLAN

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GOAL
ALIGNMENT

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ACTIONABLE
TAKEAWAYS

IT’S TIME TO DITCH THE FEELING OF FRUSTRATION ABOUT MARKETING.

→ You make a difference in the lives of your clients every single day—but struggle to consistently share that story.

→ You want to strike a balance between sharing your value as a coach without sharing too much valuable content.

→ You know it’s important to be active on social media or want to explore email marketing but get frustrated with all the possibilities.

RAISE YOUR HAND IF THIS IS YOU…

→ You’re searching for a simple, straightforward marketing plan you can execute quickly and measure results.

AND

→ You want an approach to marketing that doesn’t feel sleazy (or feel like you have to sell your soul to make a sale).

WHAT IF WE SAID THAT MARKETING CLARITY
IS POSSIBLE?

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INTRODUCING

CORE FOUR STRATEGY SESSIONS |

CORE FOUR STRATEGY SESSIONS |

Unlock a personalized marketing strategy tailored to your coaching business, designed to enhance client acquisition, boost brand visibility, and streamline your marketing efforts, allowing you to focus more on what you do best: coaching.

WHAT DOES THE PROCESS LOOK LIKE?

PART ONE: CLARITY

“Core Four” Audit

that examines your brand presence, website, social media platforms (Facebook, Instagram, and LinkedIn), and email marketing setup.

A Framework

completed by you which serves as the basis for understanding your business and revenue goals.

A Review Call

to report initial findings, clarify confusion, and identify strategic marketing goals.

PART TWO: ACTION

A Playbook

to show you a strategic, specific way forward—and how to measure results.

Tools

to organize your upcoming tasks and keep information in one location.

A Presentation Call

to review the game plan, answer questions, and identify additional support needs.

DITCH THE OVERWHELM.
LET’S MAKE IT HAPPEN.

The coaching industry saturated with competitors, and there’s an endless number of tasks to accomplish.

Together, we’ll develop a plan to help you show up, stand out, and reconnect you with a business that you love.

MEET YOUR COACH

HEY, I’M KEITH!
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I’ve always had a passion for storytelling. Simply put, storytelling is about creating a narrative that focuses on the obstacles and emotions that others face—and how we can overcome those challenges.

Marketing tends to separate the business owner from the business. As a result, it’s easy to put out content that’s missing the energy needed to build an authentic connection.

The process we’ll work through together will identify how you best serve others and ways to consistently tell that story every single day. Whether it’s your website, social media, or some other platform, clients are eager for your services.

All that’s needed is the right story to spark a change.

BY THE END THE SESSIONS, YOU WILL HAVE:

NO. 1

A Written Audit

of your core marketing infrastructure—your brand, website, social media, and email marketing—which identifies your strengths and areas to improve.

NO. 2

A Game Plan

that’s connected to your short-term operational and business goals, allowing you to focus on the most important activities and make strategic investments.

NO. 3

Tools and Sheets

that allow you to track and make changes to your website, build compelling social media posts, and write effective email marketing campaigns.

WHAT IS “CORE FOUR?”

Digital Marketing can get really complicated in a heartbeat. We’ve simplified the marketing process by focusing on four key areas of an organization’s digital marketing framework.

All other marketing activities—from SEO to Google Ads—are based on your:

  • More than simply a name and a logo, your brand and voice conveys who is the most important person to talk to—and how you plan to talk to them.

Component No. 1

  • Arguably the most important platform for marketing your business and completing most—if not all—business transactions.

Component No. 2

  • Use these mass reach platforms to connect with prospective clients, tell your story, and convey your impact.

Component No. 03

  • An excellent platform to deliver the right message to the right person at the right time. Every dollar spent on email marketing typically returns $36.

Component No. 04

HOW DOES THE PROCESS WORK?

After completing an intake form and purchasing your strategy session, you will schedule our first call to take place at least three days after booking.

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We’ll hold our first 90-minute session to review your intake form, current goals, and identify key marketing needs.

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You’ll schedule our session session. In the meantime, our team will then build a marketing game plan and help you assemble the tools and templates you’ll need to get it done.

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We’ll then present the game plan, review the tools and templates, and answer any remaining questions you have.

CAN TWO CONVERSATIONS
MAKE A DIFFERENCE?

The gameplan that’s created for you at the end of this process will drive your marketing efforts forward in a cohesive way. By focusing on the most impactful activities, you’ll be in position to experience your best marketing experience ever.

GOT SOME QUESTIONS?
WE’VE GOT ANSWERS

  • You will receive an audit of your key marketing components (brand, website, social media, and email marketing), a "next steps" game plan, and a list of recommended tools and templates to build your work and track progress.

  • "Core Four" refers to what we consider to be four basic elements of digital marketing: your brand, website, social media, and email marketing. All marketing activities stem from your "Core Four."

  • Strategy sessions are typically $597. However, during the months of July and August, strategy sessions are $247.

  • Not only is July the birth month of our Chief Strategist, it also serves as the halfway point for the year. We think it's an excellent time to retool and plan for a strong close for 2024.

  • Clients will be responsible for implementing the game plan that's created during the process.

    That said, clients do have an option to have our team implement the proposed strategies at an additional cost.

  • A strategist focusing on digital marketing can provide an outside perspective on your marketing challenges.

  • A coach, entrepreneur, executive, or business owner who is looking for a "Done With You" (DWY) solution for their marketing. Clients should have comfort in basic digital marketing or a willingness to learn and roll up their sleeves to try out the recommended strategies.

  • Absolutely! We think that any "cause-driven" organization is a good fit for a strategy session. While a lot of organizations can define themselves as "cause-driven," in addition to coaches, we like to particularly note:

    • Professional Associations

    • Nonprofits

LET’S TALK INVESTMENT

ONE TIME PAYMENT

$597

$247

Special Summer Pricing!

Get ready for real transformation

CORE FOUR STRATEGY SESSIONS |

CORE FOUR STRATEGY SESSIONS |

It’s easy to let ineffective marketing hold you back. If you’re ready to find a strategy that allows you to move forward and accomplish tangible goals in the next three months, then it’s time for us to have a conversation.